The Company reserves the right to modify, amend, or update this Privacy Policy at any time. Such modification may be required, among other reasons, to ensure continued compliance with applicable laws and regulations or to accommodate operational or organizational changes within the Company. Users are advised to periodically review this page to remain informed of any updates to this Policy. The Company shall provide at least 7 (seven) days’ prior written notice of any material change to this Policy, by email or prominent Platform notification, before such change takes effect. Continued use of the Platform after such notified changes shall constitute acceptance of the revised Policy. Where a material change reduces user rights or expands the scope of data processing, MCM shall seek fresh, affirmative consent from existing Customers prior to or at the time of the change taking effect, as required under the DPDPA, 2023. If you do not agree with any part of this Policy, you are advised to discontinue the use of our Platform immediately.

The website https://www.mychickenandmore.com/ (referred to as the “Website” or “Platform”) is owned and operated by Shakthi Healthy Fresh Meats Private Limited (hereinafter referred to as the “Company”, “My Chicken and More”, “we”, “our”, or “us”).

My Chicken and More has created this Privacy Policy (“Policy”) to demonstrate the commitment to protecting the personal information shared by users while accessing or using the Platform or our services. This Policy outlines the manner in which such information is collected, retained, processed, stored, and shared by the Company.

This Policy shall be read together with our Terms of Service (“Terms”), which are incorporated herein by reference. Words and phrases not defined in this Policy shall have the same meaning as provided in the Terms.

By accessing, browsing, or using the Platform, or by otherwise providing your information to the Company, you acknowledge and agree to the collection, use, storage, and disclosure of your personal information in accordance with this Privacy Policy.

A. What kind of personal information do we collect from you and when is it collected?
Information shared during purchase of products at our stores When you purchase meat products from our retail stores, the store team may collect certain personal details including the customer’s name and mobile phone number for the purpose of billing, customer identification, and order management. The store team may also create a customer account in the Company’s internal system using the collected phone number only upon obtaining the Data Principal’s prior, informed, and voluntary consent for account creation and the associated processing of personal data for future transactions, loyalty benefits, and promotional offers.

In order to avail certain Products, Offers, or loyalty benefits provided by the Company, you may be required to register on the Platform by providing certain details such as your name, mobile phone number, and email address. Further, for placing orders, including orders made through phone calls or WhatsApp, you may be required to provide additional information such as your name, phone number, email ID (if applicable), delivery address, and pin code for the purpose of processing and fulfilling the order. Information may also be collected in connection with participation in the Company’s loyalty programs, promotional schemes, or reward programs, which may include customer identification details and purchase-related information necessary for administering such programs.

Information from visitors and participation:

Visitors to the Platform may voluntarily provide certain personal information, including their name, email address, and phone number, for various purposes such as obtaining additional information regarding the Company’s products and offers, participating in surveys, promotional campaigns, or Company-sponsored events, submitting inquiries or feedback, or applying for employment opportunities through the Company’s career section. The submission of such information is entirely voluntary; however, the provision of the requested information may be necessary for the Company to respond to such inquiries, facilitate participation in promotional activities or events, or process job applications. In the absence of such information, the Company may be unable to provide certain services, communications, or responses requested by the user.

Financial and payment-related information:
Payments for purchases may be processed through third-party payment service providers, banks, payment gateways, UPI networks, or other authorized digital payment platforms integrated with the Platform or used at our retail outlets. In connection with such transactions, certain information including UPI ID, billing address, transaction details, or payment instrument information may be collected and processed by such payment service providers in accordance with their respective privacy practices and security standards. The Company does not store complete credit card or debit card authentication credentials on its systems. Payment information is processed through secure infrastructure maintained by authorized payment processors in accordance with applicable security standards including PCI-DSS, and where applicable, through RBI-compliant tokenisation frameworks.

Customer support and service interactions:
If you contact our Company’s customer support service team through telephone, messaging platforms, email, or any other communication channels made available by the Company, we may collect and maintain certain information relating to your query, complaint, feedback, or service request. Such information may include your name, contact details, order or transaction information, and any other details voluntarily provided by you during the course of the interaction, to the extent necessary for addressing and resolving your request. For the purposes of maintaining service quality, ensuring accurate response handling, and improving customer experience, communications with our customer support team may be monitored, recorded, or documented. Any call recordings, communication logs, or related records may be used for internal quality monitoring, training of personnel, dispute resolution, and verification of service-related interactions. The Company shall process and retain such information only to the extent reasonably necessary for legitimate operational purposes and in accordance with its internal policies and applicable legal and regulatory requirements.

Loyalty program and promotional participation:
Information may also be collected when customers participate in the Company’s loyalty programs, reward schemes, promotional campaigns, or when they avail discount codes or promotional benefits offered by the Company. In certain instances, you may voluntarily provide or update additional personal details on the Platform for the purpose of creating, maintaining, or managing their loyalty program profile. In connection with such participation, the Company may collect and maintain information including customer identification details, purchase history, reward points accrual and redemption records, and related transaction information necessary for the administration and operation of such programs. This information is processed for purposes including managing loyalty and promotional initiatives, verifying eligibility for benefits, tracking program participation, and enhancing customer engagement activities, and shall be handled in accordance with the Company’s internal data management practices and applicable legal and regulatory requirements.

Feedback and comments:
If you provide feedback, reviews, comments, or suggestions through the Platform or through any other communication channels made available by the Company, such information may be collected and retained by the Company for the purpose of evaluating and improving its products, services, customer engagement practices, and overall customer experience. Such information may also be associated with your participation in the Company’s loyalty programs or the use of discount codes or promotional offers made available by the Company, to the extent necessary for administering such programs and enhancing service delivery.

Information about other individuals:
You may order Products or avail Offers for a person other than yourself (for example, when sending products as a gift) by providing their name, mobile number, email address, or delivery address. In such circumstances, the Company relies on you to ensure that the intended recipient has consented to the use of their personal information for the limited purpose of processing the order and facilitating delivery.

Usage data: We collect information relating to how users interact with our Platform. Such information include interaction patterns such as clicks, scroll behaviour, navigation activity, access date and time, pages viewed, system activity, browser type, and referring websites or services. This information assists the Company in analysing user behaviour and improving the functionality and performance of the Platform.

Device data:
We collect certain information about the devices used to access the Platform, including the IP address, device identifiers, browser configuration, operating system, and network information. This data assists in maintaining platform security, detecting unauthorized access, and improving system performance.

Data collected through cookies:
“Cookies” are small data files that are placed and stored on a user’s device when visiting Company’s website. These cookies help collect certain information such as user preferences, browsing behaviour, language settings, and the time spent on different sections of the Platform. The information collected through cookies enables the Company to understand how users interact with the Platform, improve the performance and functionality of the website, analyse the effectiveness of marketing activities, and provide a smoother and more personalized browsing experience. Users may choose to disable or control the use of cookies through their browser settings; however, doing so may affect the availability or proper functioning of certain features of the Platform.

Information collected through advertisements:
The Platform may engage third-party advertising partners to display advertisements. Such advertising partners may collect certain information relating to user interaction with these advertisements. This information may be used by advertising networks to deliver targeted advertisements based on browsing behaviour and interests. The Company does not control the privacy practices of such third-party advertising partners, and their activities are governed by their respective privacy policies.

B. How do we use your information?
1. The personal information collected by the Company may be used the following specific purposes only: (i) registering and maintaining customer accounts; (ii) processing, confirming, and fulfilling orders; (iii) administering loyalty and promotional programmes; (iv) responding to customer service requests; (v) detecting and preventing fraud and unauthorised access; (vi) personalising Platform content and experience; (vii) complying with applicable legal obligations.. Such purposes may include registering customers within the Company’s internal systems, maintaining customer contact records for the administration of loyalty programs and marketing communications, processing and confirming customer orders, and facilitating the delivery of products. The Company may also use such information to respond to customer inquiries and service requests, provide customer support and necessary administrative communications, and personalize or improve the user experience on the Platform. Additionally, personal information may be used to analyse and enhance the content, performance, and functionality of the Platform, as well as to monitor, detect, and prevent fraudulent, unauthorized, or unlawful activities. The Company may further process such information where necessary for the enforcement of its policies, contractual obligations, security measures, and other legitimate operational requirements. You may withdraw your consent to receive marketing communications at any time by clicking the unsubscribe link in any such communication or by contacting us at [aamid@mychickenandmore.com]. Withdrawal of consent for marketing shall not affect the Company’s ability to send you transactional or service-related communications.
2. From time to time, the Company may use your email address and other contact details to send you information and updates regarding the Company’s products, services, promotional offers, or other communications that may be of interest to you. Your contact information may also be used to communicate important service-related notifications, including matters concerning your use of the Platform, order updates, customer service communications, or any changes or updates to this Privacy Policy or other applicable terms governing the use of the Platform.
3. Your contact details may also be used to communicate information relating to your use of the Platform, including order confirmations, service notifications, and policy updates. Where personal information relating to another individual is provided by you, such information will be used strictly for the purpose of processing the order and facilitating communication regarding delivery or order status.
4. Financial and payment-related information may be processed through authorized third-party payment service providers, banks, payment gateways, UPI networks, or other regulated digital payment platforms integrated with the Platform or used at the Company’s retail outlets. Such processing is carried out solely for the purpose of facilitating and completing payment transactions and is handled through secure payment infrastructure maintained by the respective payment service providers in accordance with applicable industry standards and regulatory requirements.
5. The Company may also contact you with updates, newsletters, greetings, promotional campaigns, events, or marketing communications from time to time.
6. The Company may use automated systems to analyse usage patterns, purchase history, and Platform behaviour for the purpose of delivering personalised content, recommendations, and promotional offers. No solely automated decision producing a legal or similarly significant effect will be applied to any Data Principal without human review.

C. Do we share your personal information with third parties?
1. The Company does not sell, personal information of its customers to third parties for their independent marketing or advertising purposes. The Company does not sell the personal data of its customers to third parties for their independent marketing or advertising purposes under any circumstances.
2. Third-party service providers: Our business operations involve engagement with various third-party organisations and service providers who assist the Company in performing certain operational functions. In the course of providing such services, the Company may disclose limited personal information to such third-party service providers, including details such as name, member or customer ID, email address, mobile number, delivery address, or other information collected through your access to and use of the Platform, including device information, location details, and network carrier information. These third-party service providers may also use cookies or similar technologies on behalf of the Company and may receive limited information regarding your browsing and purchasing activity on the Platform. Such information is shared for the purpose of personalizing the user experience on the Platform, performing behavioural analytics, and understanding consumer usage patterns. The information may also be shared with logistics partners and payment service providers solely for the purpose of facilitating delivery of products and processing payment transactions. The Company may also engage third parties to display advertisements on its behalf across the internet and, where applicable, on the Platform. Such third parties may collect anonymized information relating to your visits to and interaction with the Platform in order to deliver advertisements that may be relevant to your interests. This information may be collected through technologies such as pixel tags or similar tools commonly used across websites. All third-party service providers who receive personal data from the Company shall be bound by a written Data Processing Agreement or a similar agreement with provisions that (i) restricts use of data to the purposes for which it was disclosed; (ii) requires technical and organisational security measures equivalent to those maintained by the Company; and (iii) prohibits onward transfer without MCM’s prior written consent. Data shared with advertising partners is pseudonymised or aggregated to the extent technically feasible. MCM does not knowingly permit advertising partners to re-identify Data Principals from such data.
3. Government or law enforcement authorities : Personal information may be disclosed to government authorities, regulators, or law enforcement agencies where such disclosure is required in order to comply with applicable legal obligations, regulatory requirements, or lawful requests from competent authorities. The Company may also disclose personal information where necessary to prevent, detect, investigate, or address suspected fraud, security incidents, illegal activities, or threats to the safety of any person. The Company shall, to the extent permitted by applicable law, endeavour to notify the Data Principal of any such disclosure request prior to disclosure and shall limit such disclosure to the minimum necessary information required to comply with the lawful request.
4. Associated business entities: The Company may share personal information with its affiliates, group companies, or associated business entities for legitimate business purposes such as offering relevant products, services, or promotional offers. In the event of any merger, acquisition, restructuring, or transfer of business assets, customer information may form part of the assets transferred, subject to the commitments set forth in this Privacy Policy.
5. The third parties who work on behalf of Company are subject to written Data Processing Agreements and confidentiality obligations that meet the standards prescribed under the Digital Personal Data Protection Act, 2023, and any Rules notified thereunder, and that are reviewed and updated no less frequently than annually. Additionally, they are not allowed to share this information with anyone except on a need to know basis required for carrying out their functions.

D. How do we protect your personal information?
The Company limits access to personal information to authorized employees, associates, partners and officers. Additionally, our third-party service providers are held to stringent standards of privacy and confidentiality. We maintain physical, electronic and procedural safeguards to protect the information against loss, misuse, damage or modification and unauthorized access or disclosure. MCM maintains information security practices aligned with recognised frameworks including ISO/IEC 27001 or equivalent standards, and shall conduct periodic security audits of its systems and third-party processors. Some of the other central features of our information security program are:
1. The use of specialized technology such as firewalls.
2. Testing of the security and operability of products and services by the IT department before they are introduced to the internet, as well as ongoing scanning for publicly known vulnerabilities in the technology.
3. Implementing controls to identify, authenticate and authorize access to various systems or sites
4. Restricting use of external data devices on Company's systems
5. Providing Company's personnel with relevant training and continually updating our security practices in light of new risks and developments in technology.
However, we cannot guarantee the privacy of personal information you transmit over the web or that is transmitted through channels outside MCM’s direct control. MCM shall promptly notify affected Data Principals and the Data Protection Board of any personal data breach in accordance with the requirements of the Digital Personal Data Protection Act, 2023.

E. What are your rights regarding the personal information collected by us?
The Company recognizes that individuals may wish to exercise certain controls over the personal information shared with us. If you wish to exercise any of your rights as a Data Principal under the Digital Personal Data Protection Act, 2023, including the right to: (i) obtain a summary of your personal data being processed; (ii) know the identities of third parties with whom your data has been shared; (iii) correct or update inaccurate or incomplete personal data; (iv) erase personal data that is no longer necessary for the purpose for which it was collected; (v) withdraw consent at any time; and (vi) file a complaint with the Data Protection Board of India, you may submit a request by contacting us at: Email: askus@mychickenandmore.com

MCM shall acknowledge receipt of your request within 3 (three) business days and shall endeavour to resolve it within 30 (thirty) days of receipt, or within such period as may be prescribed under the Digital Personal Data Protection Act, 2023.

Please note that withdrawal of consent or deletion of certain information may limit or prevent your ability to access or use certain services offered through the Platform.

MCM shall appoint a Data Protection Point of Contact (DPOC) responsible for overseeing compliance with the Digital Personal Data Protection Act, 2023. The DPOC may be contacted through the following details:
Name: Sahaana
Department: Customer Care
Email: crm@mychickenandmore.com
Phone: +91 81399 89989
Where required by the DPDPA or Rules, MCM shall register with a Consent Manager recognised by the Data Protection Board.

F. Data retention
We shall only retain your personal information for a period no longer than necessary to fulfil the specific purpose for which it was collected, or as required by applicable law or regulatory obligation, whichever is longer. The following indicative retention periods shall apply: (i) Customer account and transaction data: 7 years from the date of last transaction (for GST/tax compliance); (ii) Customer support records and call recordings: 3 years; (iii) Marketing consents and opt-outs: until withdrawal of consent plus 3 years; (iv) Usage and device data: 12 months. Upon expiry of the applicable retention period, MCM shall securely delete or anonymise the relevant personal data.

G. Children’s privacy
Our Platform is not meant to be used by children, and we do not knowingly solicit or collect personal information from persons under the age of 18 (eighteen). If we find out that a child has given us personal information, we will take steps to delete that information and terminate the relevant user account. MCM shall implement reasonable age-gating measures on the Platform to prevent collection of personal data from minors. Where MCM discovers that personal data of a person below the age of 18 has been collected without verifiable parental consent, it shall promptly delete such data and terminate the relevant account in accordance with DPDPA S.9.

H. Cookies Policy
The Company operates a Cookie Policy which governs the use of cookies and similar tracking technologies on the Platform. A cookie consent banner is displayed to users upon first visit, enabling users to accept, reject, or customise the use of non-essential cookies. The Cookie Policy is available at link .

I. Cross-Border Data Transfer
Personal data collected by the Company may be transferred to, stored in, or processed in countries outside India by the Company's third-party service providers. Such transfers shall be made only to countries notified by the Central Government under the Digital Personal Data Protection Act, 2023, or subject to appropriate contractual safeguards ensuring equivalent protection of Data Principal rights.

J. Governing Law and Jurisdiction
This Policy shall be governed by and construed in accordance with the laws of India. Any disputes arising in connection with this Policy shall be subject to the exclusive jurisdiction of the courts at Bengaluru, Karnataka, without prejudice to the rights of Data Principals to approach the Data Protection Board of India.

K. Grievances
Should you have any grievances about the processing of your personal information, you may
contact:
Shakthi Healthy Fresh Meats Private Limited
Registered Office:161/C, 5th Main Rd, Industrial Suburb 2nd Stage, Yesvanpur Suburb, Yeswanthpur, Bengaluru, Karnataka – 560058
Grievance Officer: Mohammed Aamid
Designation: Grievance Officer
Email: aamid@mychickenandmore.com
Contact Number: 7349752386
Working Hours: Monday – Friday, 10:00 AM to 7:00 PM

All email communications sent to and from the Company may be monitored or reviewed to the extent necessary for security, fraud detection, and legal compliance purposes, and in accordance with applicable law.
This document constitutes an electronic record in accordance with the provisions of the Information Technology Act, 2000 and the applicable rules made thereunder, including the amended provisions relating to electronic records under various statutes. This electronic record is generated by a computer system and does not require any physical or digital signature for its validity or enforceability.